Performance Marketing Specialist with 5+ years building campaigns that generate leads, not just impressions. Google · Meta · YouTube · Analytics.
I turn ad budgets into real, measurable growth — not vanity metrics.
With 5+ years running performance campaigns across Google, Meta, and YouTube, I've built lead generation systems from scratch, scaled them with precision audience targeting, and tracked every signal through GA4. I've worked across immigration consulting, staffing, and recruitment — industries where every lead has a face and a story.
Beyond ads, I build CRM workflows, automate business processes, and obsess over funnel optimization. Engineering background + Business Analytics certification = I speak both data and business.
Full-funnel Google, Meta & YouTube campaigns — strategy, audience builds, creative testing, bid optimization, and performance reporting.
End-to-end pipeline systems — TOFU awareness to retargeting conversion. Fill your CRM with people who actually want to buy.
GA4 implementation, custom dashboards, attribution modeling. Make decisions from data — not guesses.
CRM development, workflow automation, lead nurturing sequences. Eliminate manual work. Keep the pipeline moving 24/7.
Technical audits, keyword research, on-page optimization, and content strategy for compound organic growth.
Product requirements, feature prioritization, stakeholder alignment — marketing wired directly to business KPIs.
Led multi-channel paid advertising across Google, Meta & YouTube. Generated 5,000+ qualified leads through advanced targeting, retargeting, and funnel optimization. Oversaw GA4 and Search Console for full performance visibility.
Planned and executed performance campaigns, improved SEO visibility through keyword strategy and UX enhancements, and aligned marketing execution to customer acquisition goals.
Executed data-driven SEO and digital marketing campaigns to grow organic traffic and conversions. Analysed performance metrics and produced strategic reports.
US healthcare claims processing at volume, high-throughput outbound operations, and new hire training — building strong process discipline and communication skills.